WESTCOTES WILLS
Website Design and Branding
March 2019
Westcotes Wills is a new company specialising in drafting wills and lasting power of attorney for clients across the East Midlands. From the outset they realised that having a great looking, informative website, and a strong brand, would be key to getting in front of the right customers, so got in touch with us to ask for our help.
Having realised that the will writing marketplace is quite a busy one, we decided that the best way for them to stand out was to go with imagery that was slightly unusual. We opted to use owls, known for their wiseness, throughout the website and branding. We even made their logo look a little like an owl’s face.
The reaction of the client and their customers has been great, and they intend to work with us on further development work in the coming months.
Website: westcoteswills.co.uk
The use of photography of owls was used to suggest the idea of wisdom. We paired this with a strong green colour throughout.
We used photography of owls throughout the site and the logo was designed to be reminisent of an owl’s face.
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