If your website is getting visitors but not enquiries, you’re not alone. It’s one of the most common issues we see, and it usually has very little to do with how many people are landing on the site. In most cases, the interest is already there, but something small is...
Web Design & Wisdom
News and stories from
the world of 77 Rockets
Your Website’s Start-of-Year Health Check
January is one of the few points in the year where things slow down just enough to think clearly. The inbox is quieter, the phone rings a little less, and there’s finally some space to notice things that normally get ignored. That makes it a genuinely good time to...
What Your Website Needs Before Christmas Hits
December has a habit of sneaking up on people. One minute everything feels steady, then suddenly everyone is rushing, customers want answers faster and inboxes fill up twice as quickly. It is the busiest, blurriest stretch of the year, which is exactly why your...
Your Homepage is your Cover Story: Make it Count
Think of your homepage as the glossy magazine cover of your entire business. Its job is not to explain everything. Its job is to catch attention, spark curiosity and persuade people that what is inside is worth exploring. For a lot of visitors, the homepage may be the...
What Your Visitors Want To Know Beats What You Want To Say
If you have ever sat staring at a blank screen, wondering what to write for your website, you are not alone. Most business owners start by thinking about everything they want people to know. The story behind the business. The passion you have for what you do. The...
Why Most Small Business Websites Confuse People
When people think about websites that do not work very well, they often imagine something dramatic. They picture a site full of broken links, missing pages, garish colours or text that looks like it escaped from a 1990s leaflet. Those sites do exist, but they are not...
Is Your Website Actually Doing Its Job?
Most business owners see their website as something they had built once and then quietly forgot about. It was finished, it went live, and a small part of your brain ticked it off the list so you could get on with real work. And that is understandable. Running a...
How to Make a Website Successful – A Practical Guide for Small UK Businesses
Plenty of people can build a website. Making one successful is a different mission entirely. A successful site doesn’t just look nice. It attracts the right people, builds trust, and turns visitors into customers. Think of it as your best team member working around...
Are the robots taking over website design?
It feels like every week there’s a new AI tool promising to build your website in seconds. Just type a few words and boom — instant homepage. Sounds tempting, right? But before you hand over your brand to the bots, it’s worth asking what you’re really getting. But...









