Google is the dominant search engine in the world, and its search results have a major impact on the visibility of websites. However, new websites often have difficulty ranking high in Google search results. This is because search engines like Google have a cautious approach to trusting new websites.
There are several reasons for the search engine’s cautiousness. First, it wants to ensure that its users are getting high-quality, reliable information. New websites may not have a track record of providing high-quality content, so the search engine is hesitant to rank them highly.
Second, search engines are aware of the prevalence of spam and malicious websites on the internet. Many of these harmful websites are newly created, so search engines take steps to protect their users from them. This includes being cautious about ranking new websites.
Finally, they also consider user experience when ranking websites. New websites may not have had time to optimise their websites for mobile devices or to improve their page load speed. These factors can affect a website’s ranking in search results.
So, how can new websites gain search engine’ trust? There are a few things they can do:
- Create high-quality content. This is the most important thing that new websites can do to improve their ranking in search results. Search engines want to rank websites that provide its users with valuable information. So, new websites should focus on creating original, well-written content that is relevant to their target audience.
- Build backlinks. Backlinks are links from other websites to your website. They are a signal to search providers that your website is credible and trustworthy. New websites can build backlinks by guest posting on other websites, participating in social media, and submitting their content to directories.
- Get indexed by Google and other search engines. Once you have created high-quality content and built backlinks, you need to make sure that your website is indexed. This means that the search engines has crawled your website and added it to their search indexes. You can submit your website to Google Search Console to help the indexing process, but more professionally created sites will be found automatically.
It takes time and effort to build trust with Google and other search engines. However, by following these tips, new websites can improve their chances of ranking high in search results over time.