Search is changing. Not overnight, and not in the “everything you know is dead” way that people on LinkedIn seem to enjoy, but it is definitely changing.

For years, most people have found businesses through traditional search. They type something into Google, look through the results, maybe compare a few websites, and then decide who to contact. That still happens, and it still matters. Good SEO is not suddenly irrelevant.

But more people are now using AI tools and AI-powered search results to ask questions, compare services and find businesses. Instead of searching for a list of websites, they are asking for answers.

That creates a slightly different challenge for business websites.

SEO still matters

When we build websites at 77 Rockets, we already include the usual SEO foundations. That means clear page structure, page titles, meta descriptions, mobile-friendly layouts and content that search engines can understand.

Those things are still important. Google is not going anywhere, and traditional search still brings in a lot of enquiries for a lot of businesses.

This new AI Search work is not about replacing SEO or suggesting that existing websites were not built properly. It is about adding an extra layer for the way search is starting to move.

What AI Search needs from a website

AI-powered tools need clear information. They need to understand who a business is, what it does, where it works, who it helps and what questions customers usually ask.

That sounds simple, but many websites are built around service pages, sales copy and enquiry forms. Those pages can work very well for people and traditional search engines, but they may not always give AI-powered tools a clean, factual source of information to work from.

That is where our new AI Search support services come in.

A sensible, low-risk approach

We do not want to rewrite pages that may already be working well in Google. That could do more harm than good, especially for businesses that already get useful search traffic.

Instead, our approach is to add supporting content around the existing website.

This could include an AI Reference Page, helpful AI Search FAQs, internal links to important pages and structured data, often called schema, where appropriate. None of this is about tricks, shortcuts or trying to game AI tools. It is based on the same principles as good search work: clear information, useful content, accurate business details and a website structure that search engines can understand.

The aim is to give search engines, AI-powered search tools and real customers a clearer source of information about your business.

New services for existing clients

We have created three AI Search support options for existing 77 Rockets clients.

AI Search Check is a light-touch review of your current website. We look at how clearly your site presents your business for modern search and suggest whether extra AI-focused supporting content could help.

AI Search Essentials is the main package for most clients. It adds an AI Reference Page and helpful FAQ content to your existing website, without rewriting pages that may already be performing well in Google.

AI Search Plus includes everything in Essentials, with extra supporting content for businesses that have more services, locations or customer questions to cover.

These services are currently only available to existing 77 Rockets clients, partly because we already know the websites and partly because each one needs to be created around the individual business.

No magic buttons

AI Search support does not come with guaranteed placements, rankings or mentions in AI-generated answers. Nobody can honestly promise that.

What we can do is help make your website clearer, better structured and easier for AI-powered search tools to understand. That gives your site a better chance of being interpreted properly as search continues to change.

Sadly, we cannot bribe ChatGPT, sweet-talk Google, or send biscuits to the robots. We have checked.

Getting ahead of the shift

This is still a developing area, so we are starting carefully. We will only be taking on a small number of AI Search support projects each month, so we can create useful, specific content for each client rather than rolling out something generic.

If you are an existing 77 Rockets client and you are wondering what AI search might mean for your website, this is a sensible place to start.

You can view the AI Search support options here: https://www.77rockets.com/additional-services/ai-search-tools/